ASUS Wins 21 Red Dot Product Design Awards

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2019 marks another record-breaking year of award wins, signifying the continued ASUS commitment to design excellence and innovation

ESSEN, Germany, April 16, 2019 — ASUS today announced wins of 21 Red Dot Awards for outstanding product design, setting a new company record for the number of Red Dot Awards won in a single year. The awards highlight the continued ASUS commitment to providing incredible customer experiences through innovation and exceptional product design.

“I am thrilled that ASUS has been recognized again this year with these prestigious awards,” said ASUS Chief Design Officer, Mitch Yang. “By continuing to break records with more Red Dot Award wins each year, the entire ASUS team is clearly demonstrating our In Search of Incredible spirit of continual innovation with the goal of delivering the best products and experiences to our customers.”

“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.

The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. For more than 60 years, a renowned international jury of experts from a spectrum disciplines has convened annually to select the best designs in a rigorous adjudication process that spans several days and focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.

The winning products will be showcased at a special exhibition held from July 9 to August 11, 2019 at the Red Dot Design Museum in Essen, Germany.

2019 Red Dot Awards winners
SmartphonesMonitorsROG Graphics Cards
ROG Phone and peripheralsASUS ProArt PA34VROG Thor 1200P
NotebooksMini PCsROG Matrix GeForce RTX 2080 Ti
ASUS ZenBook SProArt PA90Peripherals and Accessories
ASUSPRO P3540Motherboards ROG Balteus Qi
Gaming LaptopsPRIME X299-Deluxe IIASUS Gimbal G3M
ROG Mothership GZ700TUF Z390-Plus GamingPC Cases
ROG Zephyrus GX701ROG Maximus XI FormulaROG Strix Helios
ROG Zephyrus S GX531ROG Maximus XI GeneTUF Gaming GT501
ROG Zephyrus (Next Gen)CPU Coolers 
TUF Gaming FX505 / FX705ROG Ryujin 360

Detailed ASUS winning product information of Red Dot Design Awards 2019 are as follows:

ROG Phone and Accessories

ROG Phone is a game-changing 6-inch smartphone designed specifically for high-performance mobile gaming. With pure ROG gaming DNA at its core and powered by the world’s fastest speed-binned 2.96GHz octa-core Qualcomm Snapdragon™ 845 Mobile Platform with the gaming-optimized Qualcomm Adreno™ 630 GPU, ROG Phone breaks every rule to go where rivals fear to tread. Its unique GameCool 3D vapor-chamber cooling system — with detachable AeroActive Cooler for an extra cooling boost — sustains blur-free high frame rates in the heat of battle, while its no-compromise AMOLED display blends a blazing 90Hz refresh rate and 1ms response time with gorgeous HDR visuals.

ASUS ZenBook S (UX391)

ZenBook S (UX391) is a premium 13.3-inch ultraportable notebook that not only delivers effortless portability, powerful performance and Thunderbolt 3 connectivity for discerning on-the-go users, but also is tested to meet military-grade MIL-STD-810G durability standards. With an ultrathin 12.9mm profile and ultralight 1kg all-metal unibody, the sophisticated ZenBook S is finished in prestigious Deep Dive Blue or elegant Burgundy Red with Rose Gold diamond-cut edges, complete with the iconic Zen-inspired spun-metal finish for a luxurious look and feel. ZenBook S incorporates the innovative new ErgoLift hinge that automatically tilts the keyboard by 5.5’ for the ultimate typing comfort. The raised chassis also improves airflow and enhances audio performance.


ASUSPRO P3540 is a compact and durable 15-inch laptop that offers a perfect blend of performance and mobility for business users. The NanoEdge display has extra-slim bezels that give more screen in less space, making P3540 incredibly compact and light. Offering an amazing battery life of up to 16 hours and full I/O connectivity, P3540 delivers stamina-packed performance for working on the go. The ultra-tough P3540 is tested to meet and exceed demanding industry-leading ASUS durability tests, and practical business-friendly design features include an integrated webcam privacy shield, the ErgoLift keyboard that automatically tilts to an ergonomic typing angle, and a 180° lay-flat hinge for easy screen sharing.


ASUS ProArt PA34VC is a 34-inch curved IPS monitor that’s HDR 10 ready. It features UWQHD (3440 x 1440) resolution and a 21:9 aspect ratio, ideal for creative professionals and home entertainment who need video and music editing. ProArt PA34CV features excellent color accuracy. ASUS calibrates each monitor before it ships to guarantee delta-E (∆E) < 2 color accuracy. ProArt PA34VC features the versatility of DisplayPort, HDMI and Thunderbolt™ 3, which offers up to 40Gbps data transfer speeds and 60W of power delivery to external devices. ProArt PA34VC is hardware calibration ready with ASUS ProArt Calibration technology and compatible with external calibrators to let users create and save color profiles directly to the monitor.

ASUS ProArt PA90

ASUS Mini PC ProArt PA90 is a workstation-class PC that’s perfectly suited for professional content creation. It features 9th Generation Intel® Core™ processors, NVIDIA® Quadro® graphics, and support for Intel Optane™ technology for fast transfers of large files or boosted storage capacity. It’s also equipped with Thunderbolt™ 3, ensuring fast transfer speeds and enabling connections to multiple displays or devices. A quiet and efficient liquid cooling solution ensures stable performance and eliminates distracting fan noise. ProArt PA90 provides uncompromising and reliable performance for 3D computer-aided design (CAD) of architectural, engineering and manufacturing workflows in an attractively modern, compact form-factor that fits easily into any workspace.

ROG Thor 1200P

The ROG Thor 1200W Platinum is the PSU for PC enthusiasts who demand aesthetic excellence and performance perfection. Our first PSU is packed with innovative ideas, including Aura Sync RGB illumination, an integrated OLED information panel, a dustproof Wing-Blade fan, and a large heatsink that enables 0dB operation at higher power draw than typical designs. It also integrates trusted, durable components, like Japanese-made capacitors, to achieve an 80 PLUS® Platinum efficiency certification.

ROG Matrix GeForce RTX 2080 Ti

The Matrix name is reserved for exceptional products that leap forward, exceeding innovation and performance expectations. The ROG Matrix GeForce RTX™ 2080 Ti is the latest graphics card to earn this pedigree by introducing Infinity Loop, a unique all-in-one closed-loop cooling system. With pump, tubing, and radiator integrated seamlessly under the shroud, and careful GPU binning that ensures each card supports Boost clocks up to 1815 MHz, the Matrix delivers the best out-of-the-box Turing™ experience, raising the bar for graphics horsepower in small chassis and air-cooled builds.

ROG Mothership GZ700

ROG has redefined the desktop replacement laptop category with ROG Mothership, moving from a design which traditionally sits flat to one that stands tall to draw more air into its advanced cooling system. ROG Mothership is housed in an exquisitely machined aluminum chassis, built from solid slabs of aluminum using a precise CNC milling process involving 114 individual tooling stages and nearly 20 hours of precision carving. It features a jaw-dropping Full HD G-Sync display with a 144Hz refresh rate and 3ms GTG response time and is powered by the latest NVIDIA GeForce RTX 2080 graphics and Intel® Core™ i9 processor. ROG Mothership also comes with HyperDrive Extreme, which uses ASUS-exclusive technology to combine up to three NVMe PCIe 3.0 x4 SSDs to provide the world’s fastest RAID 0 storage in a gaming laptop for ultrafast data-access and write speeds.

ROG Zephyrus GX701

ROG Zephyrus S (GX701) is the most compact 17-inch gaming laptop at only18.7mm thin and the only gaming laptop on the market with NVIDIA GeForce RTX 2080 with Max-Q Design graphics. This is an incredible achievement considering the Zephyrus S (GX701) also packs up to an 8th Gen Intel® Core™ processor, up to 24GB of RAM and a 1TB PCIe SSD. Zephyrus S (GX701) comes with a super-fast 144Hz refresh rate and 3ms GTG response time that ensure a sharp and clear image during fast action. All this extreme power is kept cool with the ASUS-exclusive Active Aerodynamic System (AAS), which increases airflow spaces by 20%, reduces temperatures by 20% and improves overall system airflow by 32%. Zephyrus S (GX701) will also come with a bundled ROG Zephyrus External Camera (GC21), the world’s first Full HD USB external camera that can record smooth 1080p video at 60 FPS and takes up little space when folded shut with its 17mm thin design.

ROG Zephyrus S GX531

Clever design and expert craftsmanship are required to put high-end chips into the slimmest gaming laptop ever. The ROG Zephyrus S GX531 lowers its profile without scaling back on specifications. It features cutting-edge parts like the latest Intel® Core™ i7-8750H CPU and a GeForce RTX™ 2080 GPU, a premium 144Hz refresh rate display plus all the ROG essentials. That makes the smaller Zephyrus S a more focused alternative for people who prioritize portability above everything else.

ROG Zephyrus (Next Generation)

ROG Zephyrus (Next Generation) is an ultraslim gaming laptop that’s designed not just for gamers, but for professionals as well.

TUF Gaming FX505 / FX705

TUF FX505 and FX705 feature up to Intel® Core™ i7-8750H processors and up to NVIDIA® GeForce® GTX 1060 graphics, with immersive 144Hz high-refresh rate NanoEdge displays, gigabit Ethernet and gigabit-class Wi-Fi, and DTS surround-sound audio. FX505 and FX705 are built to last over the long haul, with independent heatsinks and fans cooling the CPU and GPU separately, long-life keyboard switches, and clever patented dust tunnels that provide long-term cooling and computing performance.

PRIME X299-Deluxe II

Prime X299-Deluxe II is a powerful, innovative board that puts a friendly face on advanced enthusiast controls, enabling users to easily maximize performance, cooling, and personalization. The board employs enhanced power stages and heatsinks to meet the energy demands of the latest up to 18-core Intel® X-series processors and maximize thermal dissipation. It also has ASUS 5-Way Optimization to get more from the CPU by automatically and cautiously raising clock speeds and voltages. Fans are also calibrated, for single-click, system-wide tuning. And at the board’s center is the 2-inch LiveDash OLED, which displays vital system stats like clock speeds, temperatures and voltages; or custom text, images or animations

TUF Z390-Plus Gaming

TUF Z390-Plus Gaming is a heavy-duty motherboard pitched at first-time PC builders who demand the durability and reliability for which TUF Gaming is renowned. Military-grade components are paired with smart, exclusive software and striking style to create an enjoyable DIY experience that’s easy to configure and customize. TUF Z390-Plus Gaming has a unique design inspired by the vision of a futuristic air force, with swept angles, sleek cuts and stealth camouflage. This inherent style is accented by onboard Aura RGB lighting and compatibility with the wider Aura Sync ecosystem, enabling easy and infinite customizations.

ROG Maximus XI Formula

ROG Maximus XI Formula is a unique Z390 motherboard designed for PC gamers and hardware enthusiasts alike, making it one of the few capable of fully satisfying both audiences. As a liquid-cooled oriented ROG board, it provides the best-in-class cooling control system with seven fan headers, two pump headers, an ROG water cooling zone with two water temperature sensors and one flow sensor, as well as an integrated CrossChill EK III VRM water block specifically designed for the board, allowing it to easily handle the Intel® Core™ i9 processors and further guaranteeing its performance lead. ROG Maximus XI Formula not only comes equipped with onboard 5G LAN, 802.11ac Wi-Fi support and Bluetooth 5 for speedy connections, but also has the upgraded 2-inch Live Dash OLED display that can show system information as well as play personalized animations.

ROG Maximus XI Gene

The ROG Maximus XI Gene motherboard is the Republic of gamers latest ground-breaking Z390 motherboard which support Intel 8th Gen and 9th Series CPUs, drawing players back to ROG’s origins with new ROG genes to bring the best benefit to the SFF gaming rigs. The Maximus XI Gene completely reinvents the mATX layout to deliver revolutionary performance that rivals high-end ATX systems by providing support for extreme overclocking, double-capacity DIMMs and next-generation storage. Maximus XI Gene is crafted to be a natural fit for showcase PC gaming builds created by style-conscious enthusiasts — where pure adrenaline meets pure style and best performance.

ROG Ryujin 360

ROG Ryujin is the flagship all-in-one liquid cooler for high-end builds designed to deliver the best thermal performance. Featuring Noctua IndustrialPPC fans for cooler and quieter operation, plus an embedded fan in the pump housing for additional cooling to the VRM and M.2, ROG Ryujin keeps systems running their absolute best. Coupled with a LiveDash OLED that displays system stats or custom graphics and Aura Sync RGB lighting, ROG Ryujin is the ultimate thermal solution designed to become a vital part of any gaming rig.

ROG Strix Helios

ROG Strix Helios is a premium mid-tower gaming case with three tempered glass panels, refined brushed-aluminum frame and integrated front-panel Aura Sync RGB lighting. Built-in cable management, including a multifunction cover with GPU braces, keeps the inner clean and sharp. Engineered for expandability and performance, it’s ready for an up to EATX motherboard and serious water-cooling setups – the perfect choice for a classic ROG showcase build. Easily transport ROG Strix Helios to LAN parties and gaming events with ergonomic and stylish fabric carry handles that are rigorously tested to support up to 50kg.

TUF Gaming GT501

TUF Gaming GT501 is crafted from steel for enhanced durability in understated industrial style and has a special coating that resists scuffs and scratches. It’s fitted with two ergonomic, woven-cotton handles, rigorously tested to support up to 30kg. TUF Gaming GT501 is equipped with 120mm Aura Sync RGB-illuminated fans and 140mm rear PWM fan, plus up to seven fan-mounting points for targeted airflow. The interior is also thoughtfully laid out with lots of user-friendly design touches, providing a firm foundation for DIY builds that are easy to keep clean, tidy and cool.

ASUS Gimbal G3M

ASUS Gimbal G3M is the first foldable gimbal stabilizer for smartphones that lets users capture smooth, professional-quality video of their precious moments anytime, anywhere. With 3-axis stabilization technology, 360-degree horizontal pan and intuitive operation via integrated buttons or the companion smartphone app, ASUS Gimbal G3M provides exceptional control and ease of use. Its ultraportable, compact form factor and minimalist design offer the perfect combination of features, aesthetics and mobility for users who want to capture the best-quality video with their smartphone.

ROG Balteus Qi

ROG Balteus Qi is an RGB gaming mouse pad that combines a performance surface with the convenience of Qi wireless charging on the desktop. A 370 x 320mm portrait-oriented surface offers ample space for simultaneous charging and gaming, while the micro-textured hard surface enables pixel-precise tracking. Featuring 15 individually customizable Aura Sync RGB lighting zones for personalization, the mouse pad is also equipped with an on-pad lighting mode button for on-the-fly adjustments and a USB 2.0 passthrough port for easy connections. Apart from ROG Balteus Qi, its sibling the Balteus will also be available for gamers who want the extra flair but without the wireless charging function.

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